![]() ![]() ![]() They have found that using a more ‘humanised’ sorting method yields more accurate results – this means using data on which articles users preferred from earlier app versions – based also on number of saves and shares – to recognize articles they may like in the future, instead of boosting articles based on a one-size-fits-all algo favouring article views at the source website, e.g. įlipboard are bullish on their algo for sorting articles. “Over the past three years, Flipboard has accumulated more than 500 high-quality content sources in China and a certain number of high-quality active users, on this basis, through optimizing product logic and algorithm, the Red Poster can give Chinese users a better reading experience. They’ve also now got a Chinese name – 红板报(means Red Poster) – which the Chinese won’t misspell! ![]() Since the start of 2017, Flipboard has been improving everything from back-end tech to UX and front-end, releasing a new version recently. Previously head of Flipboard Mobile in China, Zhao Jing links the app’s slow uptake to product-related issues. His view is for Flipboard to ‘help people efficiently find the content that interests them’, ultimately helping those who want to read and stay up-to-date, but don’t know which channel to choose. ![]() Zhao Jing, Flipboard’s China lead, is looking to capitalise on these conditions and make Flipboard China’s lukewarm growth reflect the successes – 100 million monthly active users – seen in other markets outside the mainland. Despite the number of platforms available to us today, the general reading experience has shown little net improvement since going digital, as we now battle with poor quality news boosted by shoddy algorithms, and information overload through social media sharing. Online channels have long since dominated news distribution. ![]()
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